"Wired" Magazine: Why FREE is the Future of Business

Chris Anderson, author of "The Long Tail" and editor of Wired Magazine, has written a fascinating article this month called "Why $0.00 is the Future of Business". Here is a link to the full article - it's pretty long, so you'll need to give yourself a little bit of time to wade through it. If you don't have the time and would rather watch a video, you can watch him give a synopsis of his article below (Wired posted it on YouTube but didn't give any embedding code, so I just recorded it and posted it on my YouTube page so that I could embed it here for your viewing ease - please forgive the low quality audio.)

What do you think?

UPDATE: I guess Wired got jumpy about me recording it, so the video below won't work anymore. Just click on their YouTube link above to watch it. So much for making things user friendly!!