Normal Rockstar

"Wired" Magazine: Why FREE is the Future of Business

Chris Anderson, author of "The Long Tail" and editor of Wired Magazine, has written a fascinating article this month called "Why $0.00 is the Future of Business". Here is a link to the full article - it's pretty long, so you'll need to give yourself a little bit of time to wade through it. If you don't have the time and would rather watch a video, you can watch him give a synopsis of his article below (Wired posted it on YouTube but didn't give any embedding code, so I just recorded it and posted it on my YouTube page so that I could embed it here for your viewing ease - please forgive the low quality audio.)

What do you think?

UPDATE: I guess Wired got jumpy about me recording it, so the video below won't work anymore. Just click on their YouTube link above to watch it. So much for making things user friendly!!

The Long Tail & Free Music

Our Tuesday morning small group has started reading The Long Tail by Chris Anderson, Editor-in-Chief of Wired Magazine. It has been pretty eye-opening, especially to myself and my colleagues within the music industry. Click here for the Long Tail concept in a nutshell. If you're more of a picture person, the chart on the right should give you a visual.

If this is of any interest to you, you would appreciate this article too - written by Chris on his blog a couple of days ago. I look forward to hearing your thoughts.