Free Wireless Internet: I Love Panera Bread!
I've switched offices recently - a complete overhaul. All the furniture is modern-looking (like it was purchased at IKEA), the colors were done professionally, the artwork is great, and the soup is fantastic! Yup - I've discovered the free wireless internet at Panera Bread.
Now, you have to understand this about me: I am an email junkie because I pride myself on being extremely responsive - I make it a game for myself to see how quickly I can get back to someone (for a great blog on the importance of responsiveness, check this out at Working Smart). I'm not a coffee drinker, so I don't spend copious amounts of time in Starbucks - but I do like the coffeeshop/bookstore hang... What I DON'T like is the whole T-Mobile HotSpot thing - they have been charging for years at large chains such as Starbucks and Borders as much as $30/month for unlimited access. Not cool... and so my question is this: with the direction that Panera Bread, most hotel chains, and many other independant coffeeshops are taking offering free wireless internet, is the whole charge-for-use thing in public places going to be a thing of the past? With whole cities investing millions of dollars into creating wireless CITIES across America, is the general consumer really going to want to pay for wireless access? Or are they going to come up with a new structure to help offset the cost of creating and offering such an amenity?
Questions that float through my mind periodically in moments of frustation when I find myself in an area that is charging me for wireless access... In the meantime, I'll be spending much more time at a Panera Bread near you. Please stop by and say hi, but don't expect too much of a conversation - I'll be hovering over my keyboard waiting for the next email to dare find it's way into my inbox...






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