Last year as a band we did a couple of radio promotional events at Georgia Chick-fil-A restaurants. We had a great time visiting with the people who came by the restaurant to meet us, get a CD signed, or get a picture taken with us; we had a great time visiting with the radio station personnel who were our gracious hosts for the day; we had a great time eating Chick-fil-A food (for breakfast and lunch!). However, what most intrigued me were the conversations I had with the restaurant owners - Operators, as they're referred to in the Chick-fil-A world. so much so, in fact, that when I saw the book Eat More Chikin: Inspire More People, written by Chick-fil-A founder S. Truett Cathy sitting on the counter beside the "Cows in Shining Armor" calendar, I decided to purchase it (and, true to Chick-fil-A style, the Operator refused to take my money for it). That was late last year - I was finally able to get to it in early January and finish it off. Quite an interesting book - Cathy is definitely not a literary giant, but his story is amazing - he continues to build on an already amazing legacy. Let's just start here: Truett and his wife have been married for over 50 years. They have 3 children, 12 grandchildren, and more than 120 foster children. Yes, you read that correctly: more than 120 foster children. Many, many years ago Truett realized the importance of loving parents in the life of a child and started looking for ways to influence hurting children by inviting them into his home. One of the ways he has developed to do this is through The Winshape Foundation, a non-profit organization developed simply to "shape winners".
Near the end of his book, Truett tells the story of a girl named April, who came to live in one of his foster homes at 8 years of age. When she was 14 she wrote a speech about "Grandpa" for a school assignment. Truett arranged for April to present her speech to The Newcomen Society, a foundation that recognizes achievement in American business, when they awarded him membership in 1997 and invited him to address the members. April wrapped up her speech this way:
Truett Cathy, the businessman, inventor, and benefactor, is not my real grandfather. you see, it is my privilege to call him Grandpa because I am a WinShape kid, sort of an adopted grandchild of his. I have learned from Grandpa the importance of hard work, practicing your beliefs, and helping others. I strive to be a graddaughter who will make him proud. I hope that by hearing some of his story today that you will be encouraged to be like my Grandpa. Thank you, and eat more chicken.
There's plenty more I could go on about - the story of Chick-fil-A is really quite remarkable (get this: chicken wasn't even served in the first couple of restaurants Truett owned before Chick-fil-A. The Chick-fil-A sandwich came about by accident!). Truett really knew how to hire great people and then took care of them - that has always been one of the keys to the success of his business. Here it is in a nutshell - wrapped up in the core message delivered at the very first Operators Seminar in 1971:
Build the business.
Guard the brand.
Take care of your people.
What counts in this business is not how much money we make or how much chicken we sell. What counts is the difference we make in the lives of others.
This is applicable not only to those who owned Chick-fil-A restaurants in 1971 - this is applicable to us all today. Just replace "how much chicken we sell" with whatever you do - "...how many people we get in church on Sunday morning", "...how many houses I get built, "...how many CDs I sell" - you fill in the blank. You'll be surprised at what happens when you start to think of the well-being of others...
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